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an images of flowers and plants with bamboo prints cutom labels and instruction guides

DESIGN

The importance of good design can’t be overstated, and whether you’re looking for a complete re-brand or an elegant makeover of your existing market identity, we’ll be delighted to offer you some fresh ideas. Our design team is inspired, experienced and refreshingly thorough. 

COLOUR - COPY - PRINT - IMAGES

You can rely on Bamboo for superlative printing on a huge selection of materials, all of them chosen to strike the optimum balance between performance and sustainability.

 

We use hard-wearing, weatherproof polypropylene for the majority of our labels and bedcards . . . tough, outdoor substrates for signage and point-of-sale . . . top quality boards and papers for packaging and promotional literature . . . we know just what to specify, and just how to print it. We use a range of print processes, both digital and conventional, and you can depend on us to find the perfect print solution for every project.

Whatever you need in the way of images, we’ll be happy to provide it for you.

We have an extensive in-house image resource, covering a wide range of varieties, and thanks to our special relationship with GAP Photos we can offer the work of some of the world’s foremost garden photographers for use in your labelling , point-of-sale and literature projects.

 

If you supply your own images – and many of our customers do – these are filed separately and clearly identified in our workflows as being for your exclusive use.

Colour choice is a powerful tool. The selection of colours plays a pivotal role in conveying messages and establishing identity. Warm tones like red and orange evoke energy and passion, while cool blues and greens exude calmness. Beyond aesthetics, colour influences brand recognition and consumer decisions. Thoughtful colour choices can enhance clarity or create visual harmony.

Bamboo provides a complete service, covering everything from care text for labels to punchy promotional copy for catalogues, newsletters and advertising. We pride ourselves on the meticulous quality of our research, and we really understand the need for total accuracy.

 

While we’ll be more than happy to work with your own texts, and follow them to the letter, we apply our own house style when you’ve asked us to write them for you.

 

So unless instructed otherwise, we will always . . .


1.

Spell the seasons in lowercase: spring, summer, autumn, winter.

 

2.

Use a proper multiplication symbol – never a lowercase x – when referring to a plant’s height and spread: 45cms × 20cms.

 

3.

Hyphenate compound adjectives as appropriate: well-drained, slow-growing, semi-evergreen, reddish-brown, and so on.

 

4.

Follow RHS style when it comes to terms like ground cover and root ball: always two separate words rather then groundcover and rootball, although the latter are often seen.

NUMBER CRUNCHING

 

The majority of our labels are printed on B2 sheets, which measure 514mm x 728mm. The size of the individual label obviously determines how many we can get out of the sheet – this figure will range from as many as 80 or 90, as with small coloursticks used for bedding plants, to as few as 12 in the case of large tags used to market trees and shrubs. 

 

We always aim to use the sheets as efficiently as possible, keeping waste to a minimum while ensuring that there’s enough space between each label to allow for the cutting and stripping processes that take place after the sheet is printed.

 

When telling us what their detailed requirements are, customers are requested to give us their ‘raw’ figures. These will vary  – often widely – from variety to variety, and we then perform a number-crunch to arrive at a structured and cost-effective approach.

 

To ensure that minimum requirements are met, the numbers will often require rounding, but we aim to keep any ‘overs’ to a minimum, and will always keep you closely involved in determining the final production plan. 

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